Blogs and news
Get to know current topics, the views of our experts and interviews.
News
Doctor of Arts Katja Soini steps in as the Chief Growth Officer of Knowledge-driven Management at Innolink
Katja will be creating and implementing Innolink’s growth strategy that has its aim far into the future in close co-operation with customers, teams of experts and the management. Welcome Katja!
Blog
Recognise the possibilities of knowledge-driven management
Too often, we are in a hurry to set new goals and develop new things without having a precise understanding of the current situation in our organisation. Our own internal view may be very different from the experience of customers and stakeholders. Fortunately, however, knowledge-driven management builds a reliable bridge from current state analysis towards strategic targets, Pekka Vuorela emphasises.
Blog
Blogi
Partnering for insightful knowledge-driven management
“Ensuring a good customer experience is not just a lofty goal – it really boosts the bottom line. Companies seeking to develop in this area do indeed pay attention to measuring customer experience in a broad manner, but partnering with external experts can bring even better results – more insightful knowledge-driven management.” Read more about the theses of Innolink Group CEO Pekka Vuorela, which were discussed at the Knowledge-driven Leader 2022 Gala on 27 October 2022.
Interview
Noja Rahoitus Oy Knowledge-driven Leader for 2022, organisation category
For the fourth time, we announced on 27 October 2022 Finland’s most inspiring Knowledge-driven Leaders, with the awards including both an organisation category and an individual category. Noja Rahoitus was selected as Organisation of the Year at the Knowledge-driven Leader 2022 Gala. Read the interview with CEO Mika Mäkinen to find out more!
Interview
Mikko Kuusakoski Knowledge-driven Leader for 2022, individual category
For the fourth time, we announced on 27 October 2022 Finland’s most inspiring Knowledge-driven Leaders, with the awards including both an organisation category and an individual category. The winner in the individual category was Chief Information Officer Mikko Kuusakoski (Jatke Oy). Take a look at Mikko’s interview to find out more!
Interview
Gofore Plc Knowledge-driven Leader for 2022, initiative category
Finland’s most inspiring Knowledge-driven Leaders were announced for the fourth time on 27 October 2022. Gofore Plc won Initiative of the Year for 2022. Take a look at the interview with Head of Customer Value Outi Määttä!
Blog
Turn your business into a success story – invest in an excellent customer experience
An excellent customer experience is a competitive advantage for any enterprise. But how can you differentiate yourself the best on the market by offering an excellent customer experience? Improving the customer experience usually begins with fixing problems, but this alone is not enough to achieve success in the world of business. You need continuous measures and planning instead of simply reacting in order for you to be able to change the customer experience in the direction you want it to go.
Blog
Knowledge-driven management as a lever FOR FUTURE GROWTH
Knowledge-based management is one of the most powerful instruments to long-lasting success, but as things so often go with instruments of power, also knowledge can be harmful used in a wrong way. Knowledge adds impact to decision-making, but one needs to be mindful of its application. The fact that today there is an endless amount of data available for any given decision, is a double-edged sword. If this data cannot be properly filtered and turned into relevant information, data can work against quality decision making instead of offering tangible advise for business development. More turns out to be less.
Knowledge-driven leadership
Critical leadership phases in a state of emergency
It’s possible to identify various development phases in how organisations react to a crisis situation depending on their corporate culture, size, market situation, and industry. Only a fraction of all companies have a natural competitive edge in a crisis situation, while others have to give their all to succeed in the competition created by a state of emergency.
Blog
Effects of the Russian invasion of Ukraine on the German economy
The Russian invasion of Ukraine that started on February has serious implications for the German economy in many ways. Even though only 3% of Germany’s foreign trade volume of EUR 2.2 trillion (2020, source: Federal Statistical Office of Germany) consists of trade with Ukraine and Russia, the recent developments affect most German companies directly or indirectly.
Blog
Shivers down the spine
Bold moves, victories, and defeats in the hurly-burly of Corona times. Dials are already being turned up gradually in the Nordic region and Germany. The remote working period is soon over and put to good use, the keys to success have remained in our own hands, and for this I am very grateful, confesses Innolink’s CEO Pekka Vuorela in his blog post Shivers down the spine.
Blog
The opportunities for using a brand survey as a knowledge-driven management tool
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 2. The opportunities for using a brand survey as a strategic development and monitoring tool and measuring the brand experience at different stages of the path to purchase.
Knowledge-driven leadership
Resilience creates vitality
Right now, it’s important to look forward in a positive manner and visualise how we can avoid a massive wave of corporate bankruptcies and identify the businesses who are coping or struggling in this situation. We should be aware of the opportunities in the business models that are functioning right now.
Blog
Which needs does a brand survey respond to?
At Innolink, we are discussing brand surveys as a tool for strategic knowledge-driven leadership in a two-part series of blog posts. Part 1. Which needs does a brand survey respond to?
Knowledge-driven leadership
Knowledge-driven cooperation with ZVEI continues
Innolink Germany has the pleasure of supporting German Electro and Digital Industry Association ZVEI e.V. in 2022 with studies on sustainability and the conscious use of resources of consumer electronics and household appliances.