Research

Finland – a land of thousands of lakes and well-being tourism opportunities

Finland has been chosen four times in a row as the happiest country in the world. In addition to a happy nation, the land of thousands of lakes offers thousands of experiences and well-being tourism opportunities.

For 30 years, Innolink has been involved in building success stories for knowledge-driven management in the Finnish tourism industry. We have carried out dozens of Finnish and international tourism surveys and thus participated in the strategic decision-making of tourism development and brand building projects.

Next, we will present our research expertise and cooperation with two Finnish tourism operators. Founded in 1995, Ellare is an expert company in the tourism industry and the most active and extensive company in Finland to develop bike travel. Sauna from Finland is a Finnish sauna expertise association and company network with a mission to create the best sauna experiences in the world.

Please, select the study below you want to read more about.

1. Finland as an Outdoors and Nature Tourism Destination
– International Market survey

2. Bike traveller survey and segmentation in Finland

3. International Image Research of Finnish sauna

Innolink´s Tourism Surveys

Finland as an Outdoors and Nature Tourism Destination Survey for Ellare 2021

A recent International Market Survey opens up views on developing both the Image of Finland and promoting outdoors tourism

The aim of the International Market Survey is to facilitate cooperation between international and Finnish tourism operators and develop the understanding of Finnish tourism operators on how to provide optimal services to international tourists.


We asked hundreds of international tour operators from DACH, UK, France and Benelux countries how potential they see Finland as a destination for outdoors and nature tourism and what kind of images Finland evokes.The survey was carried out as an e-mail data collection, telephone interviews and an online survey.



The study revealed that Finland is quite well known as an outdoors and nature tourism destination. 59% of international tour operators know Finland's potential fairly or very well. Finland is also seen as a very interesting destination. Up 82% of travel organisers who do not yet arrange trips to Finland could consider Finland as a destination country. In the images, Finland is perceived as a clean but distant country with wide outdoors and nature tourism opportunities.


"I see here excellent opportunities for developing both the Image of Finland and international outdoors and nature tourism in Finland. At the moment, cooperation and coronavirus-safe solutions in the entire tourism sector provide a strong foundation for the growth of the outdoors and nature tourism sector in Finland," says Pirjo Räsänen,

CEO of Ellare.

"Finland is very popular with tourists from all over the world. All conditions for an outdoors or nature tourism are created here."

"A huge country. Finland has a lot of space, clean air and pure nature.
Clear lakes and lots of forests."

Image of Finland

Image of Finland

"I see here an
excellent opportunity

for developing the 
international outdoors and nature tourism in Finland," says Pirjo Räsänen,
CEO of Ellare.

Finland is seen
as a very interesting destination.





of travel organisers who
do not yet arrange trips to Finland could consider Finland as a destination country.

82

%

"Lapland, berry picking, snow, remote, into the wild, the middle of nowhere."

Image of Finland

Innolink - specialist in
knowledge-driven leadership

75

NPS 2020

40

40 out of the 100
largest companies
in Finland work
with us.

+1000

We serve more

than 1,000 clients world wide

+600

projects per
year

covering

+100

countries

Do it happy - do it smart - do it Finnish!

Founded in 1991, Innolink is a 30-year-old independent specialist in knowledge-driven leadership trusted by +1000 customers. Innolink covers all key regions globally and has delivered more than 6000 surveys in over 100 countries. Innolink has survey experience for thousands of interviews related to tourism topics.
Customers are happy with us, NPS 75. 


Our mission is to make everyday leadership tasks easier with survey research, data analytics and consulting services for informed decision making. Innolink supports clients
in gaining a competitive advantage by using customer, market and data intelligence.


We have a proven track record in building meaningful performance measurement systems to support customers across multiple sectors, industries and businesses. Innolink owns massive research capacities and a global reach, that allow us to carry out a large number
of projects with even shortest leadtimes.

Our representative in ITB Berlin


Dörte Nordbeck

Director Sales and Business Development
Innolink Germany GmbH


doerte.nordbeck@innolinkgermany.de
Tel. +49 176 5611 4845



www.innolink.eu
www.innolinkgermany.de

Our customers in the Tourism Industry in Finland