Data analyzing and results’ reporting to customers mainly in b2b projects take the biggest part of Jussi Jousmäki’s time at work. There are hundreds of projects on his desk every year, including several Top 100 key customer surveys, international surveys, and tailored customer surveys, potential surveys, and wellbeing at work surveys. The development of Innolink’s research software is also close to Jussi’s heart, who has worked at Innolink since 2001.